“You are what you eat.”
– Joshua McHugh, founder
This message became more clear as I experimented with different foods and how they made me feel. I soon realized that to be clear-minded, physically fit, and emotionally balanced, it was critical to eat clean, nutrient-dense foods.
The Founding Intention
In 1998, there weren’t a lot of options for nutrient-dense natural food products that tasted amazing. So, I began experimenting with creating foods that I felt would really make a positive difference in the health of myself, my family, and my friends. I purchased a small dehydrator and processed everything I could get my hands on! I soon developed an almost obsessive passion for creating recipes.
It all started to feel like a bit of a wild and crazy experiment—but batch after batch, something truly special began to emerge… and before long, Living Intentions was born.
“I am a believer that we all manifest our reality through the intentions we put out into our world. As I dove deeper into my meditation and yoga practice, I became certain that in order to be clear-headed, we must consume clean, nutritionally dense, vibrant foods… and within a short time, Living Intentions was born.”
Building the Business
I had no experience building a business, let alone a food company. I had a few hundred dollars in my bank account, a ton of ambition, and a whole lot of perseverance. The company started out of my studio apartment—I was literally eating, sleeping, and breathing the process.
As the business slowly grew, we found a small 800 sq ft commercial space in San Francisco, and with a $2,500 family loan, we were ready to go.
Intentional Expansion
I was always a big fan of slow growth, especially since I was learning every step of the way. At the time, there was very limited awareness around minimally processed and sprouted foods. In an effort to make our mark, we decided to hand-deliver to stores up and down California.
We loaded the car full of product and off we went. Within a short period of time, we had product in stores from coast to coast. A few years later, we launched a first-of-its-kind concept: Sprouted Foods in Bulk. Within a year, this program went national!
Today’s Mission
Today, Living Intentions continues to be driven by the same core belief it was founded over two decades ago: food should nourish, energize, and support the way we live.
Built on intention and refined over time, our focus remains the same—create exceptional-tasting foods using the best possible ingredients—good for people and the planet.
Food for your journey.
Ingredients as amazing as you.
